Tag Archives: Untangled

Blog reviews

On the subject of testing (or at least of reviews), Tom Kelchner in the Sunbelt blog pointed out upcoming FTC rules that make (some) bloggers who review products more accountable by declaring . That’s products in general, of course, but there are obvious implications for this industry: the Untangled tests, for instance, were largely publicised through their blog (and secondary sources such as other bloggers and other media, of course).

Sunbelt: New FTC rules: bloggers must reveal pay and perks they get for reviews http://bit.ly/Qy26L

MSNBC story: http://www.msnbc.msn.com/id/33177160/ns/technology_and_science-tech_and_gadgets/